Kinma Valley
Lendlease
Lendlease required a shopping centre pop-up to introduce house & land packages for Kinma Valley, aiming to generate community interest and sales leads. The team had already commissioned a beautiful set of custom illustrations, and in collaboration with Iceworks Design, I developed the look and layout of the pop-up, integrating these illustrations into a vibrant, interactive space. Thoughtful signage, wayfinding, and information design were key to delivering a seamless and engaging consumer experience.
Programs/Skills
MY ROLE
I worked alongside Iceworks Design to bring the illustrations to life within a physical space, creating a dynamic and engaging environment that connected visitors to the Kinma Valley vision.
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Integrated commissioned illustrations into a cohesive, immersive space.
Designed clear wayfinding and signage to guide visitors through the experience.
Ensured key messaging was visually engaging and easily digestible for potential buyers.
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Developed a playful and interactive layout, making the space inviting and informative.
Designed signage, wayfinding, and storytelling panels to support the sales message.
Helped craft a live illustrative community, ensuring a seamless blend of branding and engagement.
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Created a visually striking and functional pop-up that attracted foot traffic.
Enhanced brand storytelling, helping visitors connect with the Kinma Valley vision.
Provided an engaging, memorable experience, strengthening Lendlease’s presence in the community.