The Chemist Warehouse

The next era

In collaboration with Iceworks Design, I developed the brand identity and creative direction for Chemist Warehouse’s biggest event of the year, “The Next Era.”

Programs/Skills

MY ROLE

I created a minimalist yet bold visual identity, leveraging a retro-futuristic aesthetic to capture the essence of progress and transformation.

    • Focused on strong visual storytelling to align with the “Next Era” futuristic theme.

    • Developed a cohesive brand identity that extended across all event assets.

    • Designed event branding and stage visuals, ensuring high impact.

    • Developed a bold, minimalist aesthetic that maintained a sleek, modern feel.

    • Delivered a highly recognisable visual identity that set the tone for the event.

    • Strengthened Chemist Warehouse’s brand impact through cohesive creative direction.

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Dumpling Dreams

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Lendlease - Kinma Valley