AUSTRALIAN
TOURISM EVENT
TOURISM & EVENTS QUEENSLAND
Designed and built in collaboration with Iceworks Design, this immersive tradeshow stand for ATE 23 showcased the best of Queensland, from the rainforest to the reef. The space was crafted to align with the campaign’s spirit, creating an engaging experience that captured the diversity of the region.
Programs/Skills
MY ROLE
I developed the spatial design concept, ensuring the stand was both visually impactful and functional. Every element was designed to immerse visitors in Queensland’s landscapes, from lush greenery to high-tech features.
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Created distinct experiential zones, each telling a unique story about Queensland.
Integrated a strong visual narrative that blended digital media with physical design.
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Designed a 3m x 3m infinity mirror rainforest featuring a video wall with a looping waterfall.
Conceptualised a glass-bottom boat charging station, fostering conversation and networking.
Developed a museum-inspired café, incorporating authentic artefacts for an interactive experience.
Used real SEQ greenery and timber beams to create a seamless, natural flow throughout the structure.
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Delivered an engaging, multi-sensory experience that enhanced visitor interaction.
Successfully aligned the physical space with the campaign’s storytelling, strengthening Queensland’s brand presence at ATE 23.